A Leading Beauty-Commerce Platform in MENA

Parallel Health and Beauty LTD, through LooliaCloset.com and SohatiCare.com, is dedicated to delivering genuine beauty and skincare solutions. We cultivate innovative concepts and forge strategic partnerships with top brands, collaborate with influencers, and provide personalized consultations.

Our mission is to captivate our customers with exceptional service and engaging content that inspires and delights.

Join Us

AI-Powered Beauty Personalization That Converts

One selfie. 12 skin insights. Personalized recommendations in 15 seconds.

Instant AI Skin Analysis

Identifies up to 12 visible skin concerns from a single selfie—in just 15 seconds.

From Analysis to Checkout

Connects skin insights directly to product discovery and purchase, creating a frictionless conversion journey.

Personalized Product Discovery

Transforms every analysis into a tailored skincare routine with relevant product recommendations.

Actionable Consumer Intelligence

Generates valuable insights into consumer concerns, preferences and product demand.

Our Integrated Ecosystem

Parallel combines commerce, content and proprietary AI to create a connected beauty and wellness journey—from inspiration and diagnosis to recommendation and purchase.

Ecommerce
Content & Media
AI SKIN SCAN

SohatiCare

An online parapharmacy platform that
offers a range of dermo-cosmetic, personal care and beauty.

Visit our websites in LB, JO, and EG

LooliaCloset

An online platform that offers the best selection of beauty products in skincare, makeup, haircare and fragrances from the most renowned brands.

Visit our websites in LB, JO, and EG

So Creative

A digital marketing agency leading in the healthcare field.

Sohati.com

A health platform that provides information on the health and medical field.

https://sohati.com/

Ounousa

An online platform publishing content in Arabic on lifestyle, fashion and beauty since 2010

https://www.ounousa.com/

Loolia

A YouTube channel dedicated for beauty videos with more then 2 million subscribers.

Parallel Health & Beauty receives support from the Alliance for Trade Integrity

AI SKIN SCAN

First of its kind E-Commerce AI Beauty Agent that enables customers to take a selfie, get a personalised skincare diagnosis with a recommended routine taylored for them.

looliacloset.com/pages/ai-beauty-agent
sohaticare.com/pages/ai-beauty-agent